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A concise guide to market research : the process data and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt [electronic resource]
Material type:
Computer fileSeries: Springer texts in business and economicsPublication details: Berlin, Germany : Springer, 2019Edition: Third editionDescription: 1 online resource (396 pages)ISBN: - 9783662567074 (E-book)
- HF 5415.2 S27C 2019
Contents:
Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5415.2 S27C 2019 (Browse shelf(Opens below)) | Available | 9783662567074 |
Total holds: 0
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| HF 5415.2 M39S 2008 Statistics for marketing and consumer research / [book] | HF 5415.2 M66M 2018 Market research : [electronic resource] the process, data, and methods using Stata / | HF 5415.2 N37M 2003 Marketing research : text and cases | HF 5415.2 S27C 2019 A concise guide to market research : [electronic resource] the process data and methods using IBM SPSS statistics / | HF 5415.2 T84M 1990 Marketing research : measurement and method | HF 5415.2 W74M 2000 The marketing research process / [book] | HF 5415.2 Z54E 1997 Exploring marketing research / |
Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
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