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A concise guide to market research : the process data and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt [electronic resource]
Material type:
Computer fileSeries: Springer texts in business and economicsPublication details: Berlin, Germany : Springer, 2019Edition: Third editionDescription: 1 online resource (396 pages)ISBN: - 9783662567074 (E-book)
- HF 5415.2 S27C 2019
Contents:
Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
|
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5415.2 S27C 2019 (Browse shelf(Opens below)) | Available | 9783662567074 |
Total holds: 0
Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
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