A concise guide to market research : [electronic resource] the process data and methods using IBM SPSS statistics /
Sarstedt, Marko
A concise guide to market research : the process data and methods using IBM SPSS statistics / [electronic resource] Erik Mooi, Marko Sarstedt - Third edition - Berlin, Germany : Springer, 2019 - 1 online resource (396 pages) - Springer texts in business and economics . - Springer texts in business and economics. .
Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
9783662567074 (E-book)
MARKETING RESEARCH--STATISTICAL METHODS
MANAGEMENT SCIENCE
HF 5415.2 / S27C 2019
A concise guide to market research : the process data and methods using IBM SPSS statistics / [electronic resource] Erik Mooi, Marko Sarstedt - Third edition - Berlin, Germany : Springer, 2019 - 1 online resource (396 pages) - Springer texts in business and economics . - Springer texts in business and economics. .
Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results
9783662567074 (E-book)
MARKETING RESEARCH--STATISTICAL METHODS
MANAGEMENT SCIENCE
HF 5415.2 / S27C 2019