A concise guide to market research : (Record no. 198242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01440nmm a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210705192420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200714b2019 enk|||||o|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783662567074 (E-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| Transcribing agency | SPU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | S27C 2019 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarstedt, Marko |
| 9 (RLIN) | 183869 |
| 245 12 - TITLE STATEMENT | |
| Title | A concise guide to market research : |
| Remainder of title | the process data and methods using IBM SPSS statistics / |
| Statement of responsibility, etc. | Erik Mooi, Marko Sarstedt |
| Medium | [electronic resource] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berlin, Germany : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (396 pages) |
| 449 ## - DEPARTMENT (SPU) | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 490 1# - SERIES STATEMENT | |
| Series statement | Springer texts in business and economics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to market Reseach -- The market research process -- Data -- Getting data -- Descriptive statistics -- Hypothesis testing & ANOVA -- Regression analysis -- principal component and factor analysis -- Cluster analysis -- Communicating the results |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| General subdivision | STATISTICAL METHODS |
| 9 (RLIN) | 156437 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT SCIENCE |
| 9 (RLIN) | 38253 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mooi, Erik |
| 9 (RLIN) | 183868 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Springer texts in business and economics. |
| Authority record control number or standard number | http://id.loc.gov/authorities/names/no2011127990 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://drive.google.com/file/d/1MxWAxi7YJsvwsA1dAcVzZ08dpdSIo3H6/view?usp=sharing">https://drive.google.com/file/d/1MxWAxi7YJsvwsA1dAcVzZ08dpdSIo3H6/view?usp=sharing</a> |
| Link text | View Full-text |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | Library |
| Publisher | Springer |
| Accession date | 140720 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0720 |
| ผู้วิเคราะห์รายการ | niparat 0720 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | Electronic Resources | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | On Display | 14/07/2020 | HF 5415.2 S27C 2019 | 9783662567074 | 14/07/2020 | 14/07/2020 | E-Book |