International marketing / Philip R Cateora...[et al.]

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Material type: Text

TextPublication details: New York : McGraw Hill, 2016Edition: 7th edDescription: xxxv, 662 pages : illustrations ; 27 cmISBN:

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Contents:

Part One An overview

Part Two The cultural environment of global markets

Part Three Assessing global market opportunities

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 1009.5 G54I 2016 (Browse shelf(Opens below))	Available	F067300

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Includes glossary and index

Part One An overview

Part Two The cultural environment of global markets

Part Three Assessing global market opportunities

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