International marketing / (Record no. 190429)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01220nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806103400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180824b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259253065 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1009.5 |
| Item number | G54I 2016 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 72446 |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R Cateora...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 662 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One An overview |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part Two The cultural environment of global markets |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part Three Assessing global market opportunities |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 37661 |
| Topical term or geographic name entry element | INTERNATIONAL BUSINESS ENTERPRISES |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34104 |
| Topical term or geographic name entry element | EXPORT MARKETING |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 209692 |
| Personal name | Gilly, Mary C. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 70158 |
| Personal name | Graham, John L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 229800 |
| Personal name | Money, R. Bruce |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คุณนิชาภา ดำจันทร์ จัดซื้องาน SPU Library Days 207 1/2561 |
| Publisher | ร้าน Book Link |
| Accession date | 230818 |
| Barcode | F067300 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0818 |
| ผู้วิเคราะห์รายการ | niparat 0818 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/08/2018 | 1245.00 | HF 1009.5 G54I 2016 | F067300 | 05/09/2024 | 24/08/2018 | General Book |