International marketing / Philip R Cateora...[et al.]
Material type:
TextPublication details: New York : McGraw Hill, 2016Edition: 7th edDescription: xxxv, 662 pages : illustrations ; 27 cmISBN: - 9781259253065
- HF 1009.5 G54I 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1009.5 G54I 2016 (Browse shelf(Opens below)) | Available | F067300 |
Includes glossary and index
Part One An overview
Part Two The cultural environment of global markets
Part Three Assessing global market opportunities
There are no comments on this title.
Click on an image to view it in the image viewer