International marketing /
Cateora, Philip R.
International marketing / Philip R Cateora...[et al.] - 7th ed. - New York : McGraw Hill, 2016 - xxxv, 662 pages : illustrations ; 27 cm.
Includes glossary and index
Part One An overview Part Two The cultural environment of global markets Part Three Assessing global market opportunities
9781259253065
INTERNATIONAL BUSINESS ENTERPRISES
EXPORT MARKETING
HF 1009.5 / G54I 2016
International marketing / Philip R Cateora...[et al.] - 7th ed. - New York : McGraw Hill, 2016 - xxxv, 662 pages : illustrations ; 27 cm.
Includes glossary and index
Part One An overview Part Two The cultural environment of global markets Part Three Assessing global market opportunities
9781259253065
INTERNATIONAL BUSINESS ENTERPRISES
EXPORT MARKETING
HF 1009.5 / G54I 2016
