Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Material type:
TextPublication details: Hoboken, New Jersey : Wiley, 2017Description: xix, 184 p. ; 24 cmISBN: - 9781119341208
- HF 5415 K67M 2017
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415 K67M 2017 (Browse shelf(Opens below)) | Available | F067046 |
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| HF 5415 K67M 2002 Marketing moves : a new approach to profits, growth, and renewal / | HF 5415 K67M 2003 Marketing insights from A to Z : 80 concepts every manager needs... | HF 5415 K67M 2003 Marketing insights from A to Z : 80 concepts every manager needs... | HF 5415 K67M 2017 Marketing 4.0 : moving from traditional to digital / | HF 5415 K67M 2017 Marketing competitiveness : Asia to the world! in the age of digital consumers / | HF 5415 K67P 1989 Principles of marketing | HF 5415 K67P 1989 Principles of marketing |
Includes index
Fundamental trends shaping marketing
Tactical marketing applications in the digital economy
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