Marketing 4.0 : moving from traditional to digital /
Kotler, Philip
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - Hoboken, New Jersey : Wiley, 2017 - xix, 184 p. ; 24 cm.
Includes index
Fundamental trends shaping marketing Tactical marketing applications in the digital economy
9781119341208
MARKETING
INTERNET MARKETING
HF 5415 / K67M 2017
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - Hoboken, New Jersey : Wiley, 2017 - xix, 184 p. ; 24 cm.
Includes index
Fundamental trends shaping marketing Tactical marketing applications in the digital economy
9781119341208
MARKETING
INTERNET MARKETING
HF 5415 / K67M 2017