Marketing 4.0 : moving from traditional to digital / (Record no. 186246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01061nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250610132958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171004b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119341208 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K67M 2017 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 114321 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0 : moving from traditional to digital / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184 p. ; |
| Dimensions | 24 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamental trends shaping marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Tactical marketing applications in the digital economy |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34000 |
| Topical term or geographic name entry element | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 156805 |
| Personal name | Kartajaya, Hermawan, 1947- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iwan, Setiawan |
| 9 (RLIN) | 225708 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบัญชี จัดซื้อ |
| Accession date | 260917 |
| Barcode | F067046 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 1017 |
| ผู้วิเคราะห์รายการ | niparat 1017 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/10/2017 | HF 5415 K67M 2017 | F067046 | 18/11/2025 | 10/06/2025 | 04/10/2017 | General Book |