Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Material type: Text

TextPublication details: Hoboken, New Jersey : Wiley, 2017Description: xix, 184 p. ; 24 cmISBN:

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Contents:

Fundamental trends shaping marketing

Tactical marketing applications in the digital economy

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Course reserves
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 K67M 2017 (Browse shelf(Opens below))	Checked out	11/07/2025	F067046	กลยุทธ์การตลาดดิจิทัล ภาคการศึกษาที่ 1

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Includes index

Fundamental trends shaping marketing

Tactical marketing applications in the digital economy

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