The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.
Material type:
TextPublisher: London ; Philadelphia : KoganPage, 2016Description: xv, 328 pages : illustrations ; 24 cmISBN: - 9780749476687
- HE 8689.7.M37 B79T 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HE 8689.7.M37 B79T 2016 (Browse shelf(Opens below)) | Available | F066970 |
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| HE 8689.6 P74E 2006 Electronic media management / | HE 8689.6 S53T 1995 Telecommunications management : broadcasting / Cable and the new technologies | HE 8689.6 S53T 1995 Telecommunications management : broadcasting / Cable and the new technologies | HE 8689.7.M37 B79T 2016 The TV brand builders : how to win audiences and influence viewers / | HE 8689.7.M37 E27P 2002 Promotion and marketing for broadcasting, cable, and the web / [book] | HE 8689.7.M37 E27P 2002 Promotion and marketing for broadcasting, cable, and the web / [book] | HE 8689.8 C64C 1978 Case studies in broadcast management : radio and television |
Marketing in the world of television
Selling the news
Social media : from viewers to fans to friends
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