The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.

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Material type: Text

TextPublisher: London ; Philadelphia : KoganPage, 2016Description: xv, 328 pages : illustrations ; 24 cmISBN:

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Additional physical formats: Online version:: TV brand buildersLOC classification:

Contents:

Marketing in the world of television

Selling the news

Social media : from viewers to fans to friends

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HE 8689.7.M37 B79T 2016 (Browse shelf(Opens below))	Available	F066970

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Marketing in the world of television

Selling the news

Social media : from viewers to fans to friends

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