The TV brand builders : (Record no. 185960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 09350cam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18973809 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171201114141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160212s2016 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015050760 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749476687 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE 8689.7.M37 |
| Item number | B79T 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bryant, Andy, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The TV brand builders : |
| Remainder of title | how to win audiences and influence viewers / |
| Statement of responsibility, etc. | Andy Bryant, Charlie Mawer. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | Philadelphia : |
| Name of producer, publisher, distributor, manufacturer | KoganPage, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 328 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. วิทยุกระจายเสียงและวิทยุโทรทัศน์ |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in the world of television |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Selling the news |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social media : from viewers to fans to friends |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TELEVISION BROADCASTING |
| General subdivision | MARKETING |
| 9 (RLIN) | 57212 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TELEVISION PROGRAMS |
| General subdivision | MARKETING |
| 9 (RLIN) | 225488 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mawer, Charlie, |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Bryant, Andy, author. |
| Title | TV brand builders |
| Place, publisher, and date of publication | London ; Philadelphia : Kogan Page, 2016 |
| International Standard Book Number | 9780749476700 |
| Record control number | (DLC) 2016007539 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะนิเทศศาสตร์ งาน SPU Book Fair 2017 |
| Publisher | ร้านมาสเตอร์บุ๊คส์ |
| Accession date | 010917 |
| Barcode | F066970 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0917 |
| ผู้วิเคราะห์รายการ | jirawan 0917 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 16/09/2017 | 1325.00 | HE 8689.7.M37 B79T 2016 | F066970 | 30/03/2024 | 16/09/2017 | General Book |