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The TV brand builders : how to win audiences and influence viewers /

Bryant, Andy,

The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. - xv, 328 pages : illustrations ; 24 cm

Marketing in the world of television Selling the news Social media : from viewers to fans to friends

ISBN: 9780749476687

LCCN: 2015050760

Subjects--Topical Terms:
TELEVISION BROADCASTING--MARKETING
TELEVISION PROGRAMS--MARKETING
BRANDING (MARKETING)

LC Class. No.: HE 8689.7.M37 / B79T 2016

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