Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood [book]
Material type:
TextSeries: Events management seriesPublication details: Oxford : Elsevier/Butterworth-Heinemann, 2006Description: xxi, 322 p. : ill. ; 25 cmISBN: - 0750663618 (pbk.)
- GT 3405 M37I 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | GT 3405 M37I 2006 (Browse shelf(Opens below)) | Available | F061618 |
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| GT 3405 F47 2004 Festival and events management : an international arts and culture perspective / | GT 3405 G47E 2016 Event studies : theory, research and policy for planned events / | GT 3405 J32P 2018 A practical guide to event promotion / | GT 3405 M37I 2006 Innovative marketing communications : [book] strategies for the events industry / | GT 3405 M37S 2008 Special event production : [book] The resources / | GT 3405 N64W 2018 Working with venues for events : a practical guide / | GT 3405 O86C 2002 Corporate event project management / |
Includes appendix and index.
Tntegrated marketing communications
Communications toolkit
Events as communications tools
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