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Innovative marketing communications : [book] strategies for the events industry /

Masterman, Guy.

Innovative marketing communications : strategies for the events industry / [book] Guy Masterman, Emma H. Wood - Oxford : Elsevier/Butterworth-Heinemann, 2006 - xxi, 322 p. : ill. ; 25 cm. - Events management series .

Includes appendix and index.

Tntegrated marketing communications Communications toolkit Events as communications tools

ISBN: 0750663618 (pbk.)

Subjects--Topical Terms:
SPECIAL EVENTS--MANAGEMENT
SPECIAL EVENTS--MARKETING

LC Class. No.: GT 3405 / M37I 2006

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