Innovative marketing communications : (Record no. 153042)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01027nam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613002228.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110907s2506 enkaf f b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750663618 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GT 3405 |
| Item number | M37I 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterman, Guy. |
| 9 (RLIN) | 87402 |
| 245 10 - TITLE STATEMENT | |
| Title | Innovative marketing communications : |
| Remainder of title | strategies for the events industry / |
| Statement of responsibility, etc. | Guy Masterman, Emma H. Wood |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | Events management series |
| -- | 127037 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การประชาสัมพันธ์ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Tntegrated marketing communications |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communications toolkit |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Events as communications tools |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPECIAL EVENTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 88176 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPECIAL EVENTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 181750 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood, Emma H |
| 9 (RLIN) | 123986 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.วิรัชญ์ |
| Publisher | ลีดเดอร์ |
| Accession date | 210411/240511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | 07/09/2011 | 2150.00 | GT 3405 M37I 2006 | F061618 | 28/01/2020 | 10/02/2017 | General Book |