Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood [book]

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Material type: Text

TextSeries: Events management seriesPublication details: Oxford : Elsevier/Butterworth-Heinemann, 2006Description: xxi, 322 p. : ill. ; 25 cmISBN:

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Contents:

Tntegrated marketing communications

Communications toolkit

Events as communications tools

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 7: General Shelves (ENGLISH): A-G/K-Z	GT 3405 M37I 2006 (Browse shelf(Opens below))	Available	F061618

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Includes appendix and index.

Tntegrated marketing communications

Communications toolkit

Events as communications tools

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