Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow [book]
Material type:
TextPublication details: Los Angeles : SAGE, 2010Notes: Includes bibliographical references and indexDescription: xx, 347 p. : ill ; 28 cmISBN: - 9781412974912
- HF 5823 A47A 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 A47A 2010 (Browse shelf(Opens below)) | Available | B007491 |
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| HF 5823 A37C 2004 Cutting edge advertising : [book] how to create the world's best print for brands in the 21st century / | HF 5823 A37C 2004 Cutting edge advertising : [book] how to create the world's best print for brands in the 21st century / | HF 5823 A47A 2006 Advertising strategy : [book] creative tactics from the outside/in / | HF 5823 A47A 2010 Advertising creative : strategy, copy + design / [book] | HF 5823 A47A 2017 Advertising creative : [book] Strategy, copy, and design / | HF 5823 B37A 1996 Advertising management / | HF 5823 B37A 1996 Advertising management / |
Includes bibliographical references and index
Copy, design, and creativity
Before you get started
Branding -- Strategy
Issues in a changing marketplace
Concepting
Design
Campaigns
Headlines and taglines
Body copy
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