Advertising creative : strategy, copy + design / (Record no. 148317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01327nam a2200373 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110115s2010 cau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412974912 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | A47A 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Altstiel, Tom |
| 9 (RLIN) | 176776 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising creative : strategy, copy + design / |
| Statement of responsibility, etc. | Tom Altstiel, Jean Grow |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 347 p. : |
| Other physical details | ill ; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Copy, design, and creativity |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Before you get started |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Branding -- Strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Issues in a changing marketplace |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Concepting |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Design |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Campaigns |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Headlines and taglines |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Body copy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grow, Jean |
| 9 (RLIN) | 176777 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.วิรัชญ์ |
| Publisher | ลีดเดอร์ |
| Accession date | 210411/240511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0111 |
| ผู้วิเคราะห์รายการ | took 0111 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 07/09/2011 | 1800.00 | HF 5823 A47A 2010 | F061619 | 20/09/2011 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 18/01/2011 | 0.00 | HF 5823 A47A 2010 | B007491 | 18/01/2011 | 10/02/2017 | General Book |