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Advertising creative : strategy, copy + design / [book]

Altstiel, Tom

Advertising creative : strategy, copy + design / [book] Tom Altstiel, Jean Grow - Los Angeles : SAGE, 2010 - xx, 347 p. : ill ; 28 cm.

Includes bibliographical references and index

Copy, design, and creativity Before you get started Branding -- Strategy Issues in a changing marketplace Concepting Design Campaigns Headlines and taglines Body copy

ISBN: 9781412974912

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF 5823 / A47A 2010

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