Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow [book]
Material type:
TextPublication details: Los Angeles : SAGE, 2010Notes: Includes bibliographical references and indexDescription: xx, 347 p. : ill ; 28 cmISBN: - 9781412974912
- HF 5823 A47A 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 A47A 2010 (Browse shelf(Opens below)) | Available | B007491 |
Includes bibliographical references and index
Copy, design, and creativity
Before you get started
Branding -- Strategy
Issues in a changing marketplace
Concepting
Design
Campaigns
Headlines and taglines
Body copy
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