Planning and managing public relations campaigns : a strategic approach / Anne Gregory [book]
Material type:
TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2010Edition: 3rd edNotes: Includes indexDescription: xi, 186 p. ; 23 cmISBN: - 9780749451080
- HD 59 G73P 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 59 G73P 2010 (Browse shelf(Opens below)) | Available | B007487 |
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| HD 59 .D67P 1990 Publicity and public relations / | HD 59 F42C 1996 Crisis communications : a casebook approach | HD 59 G73C 2001 Creativity in Public relations/ | HD 59 G73P 2010 Planning and managing public relations campaigns : a strategic approach / [book] | HD 59 H42H 2001 Handbook Of Public Relations / [book] | HD 59 H64P 1998 Public relations on the net : wining strategies to | HD 59 J43P 1999 Public relations techniques |
Includes index
1. Planning and managing : the context
2. Public relations in context
3. Starting the planning process
4. Research and analysis
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