Planning and managing public relations campaigns : a strategic approach / [book]
Gregory, Anne
Planning and managing public relations campaigns : a strategic approach / [book] Anne Gregory - 3rd ed - London : Kogan Page, 2010 - xi, 186 p. ; 23 cm. - PR in practice series. .
Includes index
1. Planning and managing : the context 2. Public relations in context 3. Starting the planning process 4. Research and analysis
9780749451080
PUBLIC RELATIONS--MANAGEMENT
PUBLIC RELATIONS--GREAT BRITAIN
HD 59 / G73P 2010
Planning and managing public relations campaigns : a strategic approach / [book] Anne Gregory - 3rd ed - London : Kogan Page, 2010 - xi, 186 p. ; 23 cm. - PR in practice series. .
Includes index
1. Planning and managing : the context 2. Public relations in context 3. Starting the planning process 4. Research and analysis
9780749451080
PUBLIC RELATIONS--MANAGEMENT
PUBLIC RELATIONS--GREAT BRITAIN
HD 59 / G73P 2010
