Planning and managing public relations campaigns : a strategic approach / Anne Gregory [book]

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Material type: Text

TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2010Edition: 3rd edNotes: Includes indexDescription: xi, 186 p. ; 23 cmISBN:

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Contents:

1. Planning and managing : the context

2. Public relations in context

3. Starting the planning process

4. Research and analysis

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 59 G73P 2010 (Browse shelf(Opens below))	Available	B007487

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Includes index

1. Planning and managing : the context

2. Public relations in context

3. Starting the planning process

4. Research and analysis

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