Planning and managing public relations campaigns : a strategic approach / (Record no. 148306)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00958nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613002154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110115s2010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749451080 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59 |
| Item number | G73P 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gregory, Anne |
| 9 (RLIN) | 70651 |
| 245 10 - TITLE STATEMENT | |
| Title | Planning and managing public relations campaigns : a strategic approach / |
| Statement of responsibility, etc. | Anne Gregory |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 186 p. ; |
| Dimensions | 23 cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | PR in practice series. |
| -- | 131694 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Planning and managing : the context |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2. Public relations in context |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3. Starting the planning process |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4. Research and analysis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 52624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| General subdivision | GREAT BRITAIN |
| 9 (RLIN) | 176763 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0111 |
| ผู้วิเคราะห์รายการ | took 0111 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 15/01/2011 | 0.00 | HD 59 G73P 2010 | B007487 | 26/06/2014 | 10/02/2017 | General Book |