Image from Amazon.com
IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz [book]
Material type:
TextPublication details: Boston : McGraw-Hill, 2004Notes: Includes bibliographical references and indexDescription: xxiii, 408 p. : ill ; 24 cmISBN: - 0071416625
- HF 5415 S33I 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 S33I 2004 (Browse shelf(Opens below)) | Available | B006138 |
Total holds: 0
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415 R36B 1994 Beyond maxi marketing : the new power of caring an | HF 5415 R53T 2003 The 22 immutable laws of marketing in Asia / | HF 5415 R87M 1982 Marketing | HF 5415 S33I 2004 IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / [book] | HF 5415 S53M 1988 Marketing theory : evolution and evaluation | HF 5415 S64F 2005 Fundamentals of marketing research/ [book] | HF 5415 S73T 2004 202 things you can buy and sell for big profits / [book] |
Includes bibliographical references and index
There are no comments on this title.
Log in to your account to post a comment.