IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / (Record no. 110140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00839nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221118075506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070419s2004 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071416625 |
| Terms of availability | 1550 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | S33I 2004 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| 9 (RLIN) | 70222 |
| 245 14 - TITLE STATEMENT | |
| Title | IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / |
| Statement of responsibility, etc. | Don Schultz, Heidi Schultz |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 408 p. : |
| Other physical details | ill ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 51706 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER SERVICES |
| 9 (RLIN) | 46742 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS COMMUNICATION |
| 9 (RLIN) | 126414 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Heidi F. |
| 9 (RLIN) | 134316 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 19/04/2007 | 1550.00 | HF 5415 S33I 2004 | B006138 | 09/08/2007 | 10/02/2017 | General Book |