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IMC, the next generation : five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz [book]
Material type:
TextPublication details: Boston : McGraw-Hill, 2004Notes: Includes bibliographical references and indexDescription: xxiii, 408 p. : ill ; 24 cmISBN: - 0071416625
- HF 5415 S33I 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 S33I 2004 (Browse shelf(Opens below)) | Available | B006138 |
Total holds: 0
Includes bibliographical references and index
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