APA

Schultz D. E., Schultz H. F., . (2004). IMC, the next generation : five steps for delivering value and measuring returns using marketing communication. Boston: McGraw-Hill.

Chicago

Schultz Don E, Schultz Heidi F, . 2004. IMC, the next generation : five steps for delivering value and measuring returns using marketing communication. Boston: McGraw-Hill.

Harvard

Schultz D. E., Schultz H. F., . (2004). IMC, the next generation : five steps for delivering value and measuring returns using marketing communication. Boston: McGraw-Hill.

MLA

Schultz Don E, Schultz Heidi F, . IMC, the next generation : five steps for delivering value and measuring returns using marketing communication. Boston: McGraw-Hill. 2004.