Epica. Book 29, Creative communications / editor, Mark Tungate
Material type:
TextSeries: Epica ; 29Publisher: London : Bloomsbury Visual Arts, 2016Notes: "Epica Awards."; "Advertising, design, media, PR, digital" -- cover; Includes indexDescription: 387 pages : illustrations (color) ; 31 cmISBN: - 9781474261623 (hbk.)
- Creative communications
- Book 29
- Epica Awards
- NC 1001.5 C73 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, Q-T | NC 1001.5 C73 2016 (Browse shelf(Opens below)) | Available | F066978 |
"Epica Awards."
"Advertising, design, media, PR, digital" -- cover
Includes index
Foreword / by Matt Eastwood ; 2015 Winners ; The Jury ; Awards Ceremony - Welcome to Berlin ; Network of the Year ; Agency of the Year ; Brand of the Year -- Grand Prix 2015. Shiseido, "An Unexpected Beauty" ; John Lewis, "Sail Season" ; MINI, "The Austrian Job" ; ElaN, "Battle of the Sushi Cakes" -- Food & Drink. Food ; Confectionery & Snacks ; Alcoholic Drinks ; Non-Alcoholic Drinks -- Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; Prescription & OTC ; Fashion, Footwear & Accessories -- Luxury & Premium Brands -- Household Products & Services. Household Maintenance ; Homes, Furnishings & Appliances ; Personal Electronics & Devices -- Automotive. Automobiles ; Other Vehicles ; Automotive Services & Accessories -- Consumer Services. Telecommunications & Public Services ; Transport & Tourism ; Restaurants, Bars & Cafés ; Retail Services ; Financial Services -- Media & Entertainment. Media ; Recreation & Leisure -- Public Interest. Health & Safety ; Social ; Environment -- Business to Business & Corporate. Professional Products & Services ; Corporate Image -- Radio. Radio Advertising --
Direct Marketing. Consumer Direct ; Business to Business Direct -- Media Usage. Media Innovation-Traditional ; Media lnnovation-Alternative ; Creative Technology -- Branded Content & Entertainment -- PR & Promotions. Public Relations ; Promotions & Incentives ; Experiential & Shopper Marketing -- Craft & Imagery. Copywriting & Storytelling ; Animation ; Direction & Cinematography ; Editing & Special Effects ; Best Use of Music ; Print Craft ; Advertising Photography ; Illustration -- Design. Graphic Design ; Publication Design ; Packaging Design ; Product Design -- Digital, Online Campaigns. Food & Drink ; Consumer Services & Household ; Public Interest ; Health, Beauty & Fashion ; Automotive ; Media & Entertainment ; Luxury ; Business to Business & Corporate -- Digital. Websites ; Online Ads ; Online & Viral Films ; Online Social Networks ; Branded Games ; Virtual Reality -- Mobile. Apps ; Mobile Sites ; Mobile Games ; Mobile Campaigns ; Mobile Social Networks -- Integrated Campaigns -- Humour in Advertising
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