Epica. Book 29, Creative communications /
Epica. Book 29, Creative communications /
Creative communications Book 29 Epica Awards
editor, Mark Tungate
- 387 pages : illustrations (color) ; 31 cm
- Epica 29 .
"Epica Awards." "Advertising, design, media, PR, digital" -- cover Includes index
2015 Winners ; The Jury ; Awards Ceremony - Welcome to Berlin ; Network of the Year ; Agency of the Year ; Brand of the Year -- Grand Prix 2015. Shiseido, "An Unexpected Beauty" ; John Lewis, "Sail Season" ; MINI, "The Austrian Job" ; ElaN, "Battle of the Sushi Cakes" -- Food & Drink. Food ; Confectionery & Snacks ; Alcoholic Drinks ; Non-Alcoholic Drinks -- Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; Prescription & OTC ; Fashion, Footwear & Accessories -- Luxury & Premium Brands -- Household Products & Services. Household Maintenance ; Homes, Furnishings & Appliances ; Personal Electronics & Devices -- Automotive. Automobiles ; Other Vehicles ; Automotive Services & Accessories -- Consumer Services. Telecommunications & Public Services ; Transport & Tourism ; Restaurants, Bars & Cafés ; Retail Services ; Financial Services -- Media & Entertainment. Media ; Recreation & Leisure -- Public Interest. Health & Safety ; Social ; Environment -- Business to Business & Corporate. Professional Products & Services ; Corporate Image -- Radio. Radio Advertising -- by Matt Eastwood ; Foreword / Direct Marketing. Consumer Direct ; Business to Business Direct -- Media Usage. Media Innovation-Traditional ; Media lnnovation-Alternative ; Creative Technology -- Branded Content & Entertainment -- PR & Promotions. Public Relations ; Promotions & Incentives ; Experiential & Shopper Marketing -- Craft & Imagery. Copywriting & Storytelling ; Animation ; Direction & Cinematography ; Editing & Special Effects ; Best Use of Music ; Print Craft ; Advertising Photography ; Illustration -- Design. Graphic Design ; Publication Design ; Packaging Design ; Product Design -- Digital, Online Campaigns. Food & Drink ; Consumer Services & Household ; Public Interest ; Health, Beauty & Fashion ; Automotive ; Media & Entertainment ; Luxury ; Business to Business & Corporate -- Digital. Websites ; Online Ads ; Online & Viral Films ; Online Social Networks ; Branded Games ; Virtual Reality -- Mobile. Apps ; Mobile Sites ; Mobile Games ; Mobile Campaigns ; Mobile Social Networks -- Integrated Campaigns -- Humour in Advertising
9781474261623 (hbk.)
ADVERTISING--AWARDS --EUROPE
COMMERCIAL ART--AWARDS--EUROPE
ADVERTISING CAMPAIGNS--AWARDS--EUROPE
GRAPHIC ARTS --AWARDS --EUROPE
NC 1001.5 / C73 2016
"Epica Awards." "Advertising, design, media, PR, digital" -- cover Includes index
2015 Winners ; The Jury ; Awards Ceremony - Welcome to Berlin ; Network of the Year ; Agency of the Year ; Brand of the Year -- Grand Prix 2015. Shiseido, "An Unexpected Beauty" ; John Lewis, "Sail Season" ; MINI, "The Austrian Job" ; ElaN, "Battle of the Sushi Cakes" -- Food & Drink. Food ; Confectionery & Snacks ; Alcoholic Drinks ; Non-Alcoholic Drinks -- Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; Prescription & OTC ; Fashion, Footwear & Accessories -- Luxury & Premium Brands -- Household Products & Services. Household Maintenance ; Homes, Furnishings & Appliances ; Personal Electronics & Devices -- Automotive. Automobiles ; Other Vehicles ; Automotive Services & Accessories -- Consumer Services. Telecommunications & Public Services ; Transport & Tourism ; Restaurants, Bars & Cafés ; Retail Services ; Financial Services -- Media & Entertainment. Media ; Recreation & Leisure -- Public Interest. Health & Safety ; Social ; Environment -- Business to Business & Corporate. Professional Products & Services ; Corporate Image -- Radio. Radio Advertising -- by Matt Eastwood ; Foreword / Direct Marketing. Consumer Direct ; Business to Business Direct -- Media Usage. Media Innovation-Traditional ; Media lnnovation-Alternative ; Creative Technology -- Branded Content & Entertainment -- PR & Promotions. Public Relations ; Promotions & Incentives ; Experiential & Shopper Marketing -- Craft & Imagery. Copywriting & Storytelling ; Animation ; Direction & Cinematography ; Editing & Special Effects ; Best Use of Music ; Print Craft ; Advertising Photography ; Illustration -- Design. Graphic Design ; Publication Design ; Packaging Design ; Product Design -- Digital, Online Campaigns. Food & Drink ; Consumer Services & Household ; Public Interest ; Health, Beauty & Fashion ; Automotive ; Media & Entertainment ; Luxury ; Business to Business & Corporate -- Digital. Websites ; Online Ads ; Online & Viral Films ; Online Social Networks ; Branded Games ; Virtual Reality -- Mobile. Apps ; Mobile Sites ; Mobile Games ; Mobile Campaigns ; Mobile Social Networks -- Integrated Campaigns -- Humour in Advertising
9781474261623 (hbk.)
ADVERTISING--AWARDS --EUROPE
COMMERCIAL ART--AWARDS--EUROPE
ADVERTISING CAMPAIGNS--AWARDS--EUROPE
GRAPHIC ARTS --AWARDS --EUROPE
NC 1001.5 / C73 2016