MARC details
| 000 -LEADER |
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| fixed length control field |
03536cam a2200385Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
958125096 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240702100711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160816s2016 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781474261623 (hbk.) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC 1001.5 |
| Item number |
C73 2016 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Epica. |
| Number of part/section of a work |
Book 29, |
| Name of part/section of a work |
Creative communications / |
| Statement of responsibility, etc. |
editor, Mark Tungate |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Creative communications |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Book 29 |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Epica Awards |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Visual Arts, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
387 pages : |
| Other physical details |
illustrations (color) ; |
| Dimensions |
31 cm |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Epica |
| Volume/sequential designation |
29 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Epica Awards." |
| 500 ## - GENERAL NOTE |
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| General note |
"Advertising, design, media, PR, digital" -- cover |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Foreword / |
| Statement of responsibility |
by Matt Eastwood ; |
| Title |
2015 Winners ; |
| -- |
The Jury ; |
| -- |
Awards Ceremony - Welcome to Berlin ; |
| -- |
Network of the Year ; |
| -- |
Agency of the Year ; |
| -- |
Brand of the Year -- |
| -- |
Grand Prix 2015. |
| -- |
Shiseido, "An Unexpected Beauty" ; |
| -- |
John Lewis, "Sail Season" ; |
| -- |
MINI, "The Austrian Job" ; |
| -- |
ElaN, "Battle of the Sushi Cakes" -- |
| -- |
Food & Drink. Food ; |
| -- |
Confectionery & Snacks ; |
| -- |
Alcoholic Drinks ; |
| -- |
Non-Alcoholic Drinks -- |
| -- |
Health, Beauty & Fashion. Health, Beauty, Toiletries & Cosmetics ; |
| -- |
Prescription & OTC ; |
| -- |
Fashion, Footwear & Accessories -- |
| -- |
Luxury & Premium Brands -- |
| -- |
Household Products & Services. |
| -- |
Household Maintenance ; |
| -- |
Homes, Furnishings & Appliances ; |
| -- |
Personal Electronics & Devices -- |
| -- |
Automotive. |
| -- |
Automobiles ; |
| -- |
Other Vehicles ; |
| -- |
Automotive Services & Accessories -- |
| -- |
Consumer Services. |
| -- |
Telecommunications & Public Services ; |
| -- |
Transport & Tourism ; |
| -- |
Restaurants, Bars & Cafés ; |
| -- |
Retail Services ; |
| -- |
Financial Services -- |
| -- |
Media & Entertainment. Media ; |
| -- |
Recreation & Leisure -- |
| -- |
Public Interest. |
| -- |
Health & Safety ; |
| -- |
Social ; |
| -- |
Environment -- |
| -- |
Business to Business & Corporate. |
| -- |
Professional Products & Services ; |
| -- |
Corporate Image -- |
| -- |
Radio. |
| -- |
Radio Advertising -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Direct Marketing. |
| -- |
Consumer Direct ; |
| -- |
Business to Business Direct -- |
| -- |
Media Usage. |
| -- |
Media Innovation-Traditional ; |
| -- |
Media lnnovation-Alternative ; |
| -- |
Creative Technology -- |
| -- |
Branded Content & Entertainment -- |
| -- |
PR & Promotions. |
| -- |
Public Relations ; |
| -- |
Promotions & Incentives ; |
| -- |
Experiential & Shopper Marketing -- |
| -- |
Craft & Imagery. |
| -- |
Copywriting & Storytelling ; |
| -- |
Animation ; |
| -- |
Direction & Cinematography ; |
| -- |
Editing & Special Effects ; |
| -- |
Best Use of Music ; |
| -- |
Print Craft ; |
| -- |
Advertising Photography ; |
| -- |
Illustration -- |
| -- |
Design. |
| -- |
Graphic Design ; |
| -- |
Publication Design ; |
| -- |
Packaging Design ; |
| -- |
Product Design -- |
| -- |
Digital, Online Campaigns. |
| -- |
Food & Drink ; |
| -- |
Consumer Services & Household ; |
| -- |
Public Interest ; |
| -- |
Health, Beauty & Fashion ; |
| -- |
Automotive ; |
| -- |
Media & Entertainment ; |
| -- |
Luxury ; |
| -- |
Business to Business & Corporate -- |
| -- |
Digital. |
| -- |
Websites ; |
| -- |
Online Ads ; |
| -- |
Online & Viral Films ; |
| -- |
Online Social Networks ; |
| -- |
Branded Games ; |
| -- |
Virtual Reality -- |
| -- |
Mobile. |
| -- |
Apps ; |
| -- |
Mobile Sites ; |
| -- |
Mobile Games ; |
| -- |
Mobile Campaigns ; |
| -- |
Mobile Social Networks -- |
| -- |
Integrated Campaigns -- |
| -- |
Humour in Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
AWARDS |
| Geographic subdivision |
EUROPE |
| 9 (RLIN) |
225493 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMERCIAL ART |
| General subdivision |
AWARDS |
| Geographic subdivision |
EUROPE |
| 9 (RLIN) |
100391 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING CAMPAIGNS |
| General subdivision |
AWARDS |
| Geographic subdivision |
EUROPE |
| 9 (RLIN) |
100392 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
GRAPHIC ARTS |
| General subdivision |
AWARDS |
| Geographic subdivision |
EUROPE |
| 9 (RLIN) |
225494 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tungate, Mark, |
| Dates associated with a name |
1967- |
| Relator term |
editor |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) |
|---|
| Purchaser |
คณะนิเทศศาสตร์ งาน SPU Book Fair 2017 |
| Publisher |
ร้านมาสเตอร์บุ๊คส์ |
| Accession date |
010917 |
| Barcode |
F066978 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General Book |
| 998 ## - STAFF NAME (SPU) |
|---|
| ผู้ลงรายการ |
jirawan 0917 |
| ผู้วิเคราะห์รายการ |
jirawan 0917 |
