Advertising and popular culture / Jib Fowles.
Material type:
TextSeries: Foundations of popular culture ; vol. 5.Publication details: Thousand Oaks, Calif. : Sage Publications, 1996Description: xviii, 278 p. : ill. ; 24 cmISBN: - 0803954824 (cloth : acidfree paper)
- 0803954832 (pbk. : acid-free paper)
- HF 5805 F68A 1996
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5805 F68A 1996 (Browse shelf(Opens below)) | Available | B001014 |
Includes bibliographical references (p. 252-265) and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
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