Phranakorn Rajabhat University Library

Advertising and popular culture / (Record no. 67916)

MARC details
000 -LEADER
fixed length control field 01682nam a2200313 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170415123023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080626s1996 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0803954824 (cloth : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0803954832 (pbk. : acid-free paper)
049 ## - LOCAL HOLDINGS (OCLC)
-- SPU-BK
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5805
Item number F68A 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fowles, Jib
9 (RLIN) 69913
245 10 - TITLE STATEMENT
Title Advertising and popular culture /
Statement of responsibility, etc. Jib Fowles.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 278 p. :
Other physical details ill. ;
Dimensions 24 cm.
449 #0 - DEPARTMENT
Department name บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต
490 1# - SERIES STATEMENT
Series statement Foundations of popular culture ;
Volume/sequential designation 5
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 252-265) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
General subdivision SOCAL ASPECTS
Geographic subdivision UNITED STATES
9 (RLIN) 38678
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element POPULAR CULTURE
Geographic subdivision UNITED STATES
9 (RLIN) 76202
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Foundations of popular culture ;
Volume/sequential designation vol. 5.
9 (RLIN) 149314
856 42 - ELECTRONIC LOCATION AND ACCESS
Public note Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html">http://www.loc.gov/catdir/enhancements/fy0655/95041754-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Public note Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html">http://www.loc.gov/catdir/enhancements/fy0655/95041754-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ Nuch 0608
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 26/06/2008 2278.00 HF 5805 F68A 1996 E100665 16/09/2010 10/02/2017 General Book
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 01/07/2004 2278.00 HF 5805 F68A 1996 B001014 01/07/2004 10/02/2017 General Book

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