Normal view MARC view ISBD view

Fowles, Jib

Advertising and popular culture / Jib Fowles. - Thousand Oaks, Calif. : Sage Publications, 1996 - xviii, 278 p. : ill. ; 24 cm. - Foundations of popular culture ; 5 . - Foundations of popular culture ; vol. 5. .

Includes bibliographical references (p. 252-265) and indexes.

Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.

ISBN: 0803954824 (cloth : acidfree paper) 0803954832 (pbk. : acid-free paper)

Subjects--Topical Terms:
ADVERTISING--SOCAL ASPECTS--UNITED STATES
POPULAR CULTURE--UNITED STATES

LC Class. No.: HF 5805 / F68A 1996