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The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson
Material type:
TextPublication details: Old Tappan, New Jersey : Pearson Education, Inc., 2015Description: x, 257 pages : illustrations ; 24 cmISBN: - 9780134084503
- Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer
- HF 5415 J63F 2015
Contents:
What's changed? -- How are companies coping? -- Building for the future -- A proposed new department
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415 J63F 2015 (Browse shelf(Opens below)) | Available | F068888 |
Total holds: 0
Includes bibliographical references and index.
What's changed? -- How are companies coping? -- Building for the future -- A proposed new department
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