The future of marketing : (Record no. 208848)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01327nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230222120821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230222s2015 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134084503 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | J63F 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Nick |
| 9 (RLIN) | 250984 |
| 245 14 - TITLE STATEMENT | |
| Title | The future of marketing : |
| Remainder of title | strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / |
| Statement of responsibility, etc. | Nick Johnson |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Old Tappan, New Jersey : |
| Name of publisher, distributor, etc. | Pearson Education, Inc., |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 257 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What's changed? -- How are companies coping? -- Building for the future -- A proposed new department |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 41862 |
| General subdivision | CASE STUDIES |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Case studies. |
| Source of term | fast |
| Authority record control number | (OCoLC)fst01423765 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาคโดย อธิการบดี |
| Accession date | 230222 |
| Barcode | F068888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0223 |
| ผู้วิเคราะห์รายการ | jirawan 0223 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 22/02/2023 | HF 5415 J63F 2015 | F068888 | 25/05/2023 | 22/02/2023 | General Book |