Phranakorn Rajabhat University Library

The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /

Johnson, Nick

The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer Nick Johnson - Old Tappan, New Jersey : Pearson Education, Inc., 2015 - x, 257 pages : illustrations ; 24 cm

Includes bibliographical references and index.

What's changed? -- How are companies coping? -- Building for the future -- A proposed new department

9780134084503


MARKETING
MARKETING--MANAGEMENT
MARKETING--CASE STUDIES


Case studies.

HF 5415 / J63F 2015

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