Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.

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Material type: Text

TextPublisher: London ; New York : Routledge, Taylor & Francis Group. 2019Description: xii, 424 pages : illustrations ; 25 cmISBN:

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Contents:

Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 A47A 2019 (Browse shelf(Opens below))	Available	F068112

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Includes bibliographical references (pages 411-416) and index.

Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation

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