Applied strategic marketing : (Record no. 198618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01151nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20667820 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220321154031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180913s2019 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018043038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138332089 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | A47A 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alsem, K. J. |
| 9 (RLIN) | 238530 |
| 245 10 - TITLE STATEMENT | |
| Title | Applied strategic marketing : |
| Remainder of title | a step-by-step approach / |
| Statement of responsibility, etc. | Karel Jan Alsem. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor & Francis Group. |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 424 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 411-416) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบริหารธุรกิจ งาน SPU Library 2019 |
| Publisher | ร้าน Leader & Register |
| Accession date | 260820 |
| Barcode | F068112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Jirawan 0820 |
| ผู้วิเคราะห์รายการ | Jirawan 0820 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/08/2020 | 2200.00 | HF 5415.13 A47A 2019 | F068112 | 17/02/2024 | 27/08/2020 | General Book |