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Applied strategic marketing : a step-by-step approach /

Alsem, K. J.

Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. - xii, 424 pages : illustrations ; 25 cm

Includes bibliographical references (pages 411-416) and index.

Introduction and marketing planning -- Situation analysis -- Corporate decisions and marketing decisions -- Implementation

ISBN: 9781138332089

LCCN: 2018043038

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF 5415.13 / A47A 2019

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