Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.
Material type:
TextPublisher: London ; New York, NY : Kogan Page, [2018]Edition: 1 EditionDescription: xxvii, 283 pages ; 25 cmISBN: - 9780749480370 (pbk.)
- 658.8 23
- HF 5415 D55A 2018
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415 D55A 2018 (Browse shelf(Opens below)) | Available | F068113 |
Includes bibliographical references and index.
The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index.
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