Advanced marketing management : principles, skills and tools /
Dimitriadis, Nikolaos
Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney. - 1 Edition. - xxvii, 283 pages ; 25 cm
Includes bibliographical references and index.
The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index.
9780749480370 (pbk.)
2018039084
MARKETING--PSYCHOLOGICAL ASPECTS
DECISION MAKING
HF 5415 / D55A 2018
658.8
Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney. - 1 Edition. - xxvii, 283 pages ; 25 cm
Includes bibliographical references and index.
The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index.
9780749480370 (pbk.)
2018039084
MARKETING--PSYCHOLOGICAL ASPECTS
DECISION MAKING
HF 5415 / D55A 2018
658.8