Advanced marketing management : (Record no. 198617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01746nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20644126 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230912115115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180824s2018 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018039084 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749480370 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | D55A 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dimitriadis, Nikolaos |
| Relator term | author. |
| 9 (RLIN) | 238524 |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced marketing management : |
| Remainder of title | principles, skills and tools / |
| Statement of responsibility, etc. | Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2018] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 283 pages ; |
| Dimensions | 25 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | PSYCHOLOGICAL ASPECTS |
| 9 (RLIN) | 70584 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DECISION MAKING |
| 9 (RLIN) | 42170 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dimitriadis, Neda Jovanovic |
| 9 (RLIN) | 238525 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ney, Jillian |
| 9 (RLIN) | 238526 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบริหารธุรกิจ งาน SPU Library 2019 |
| Publisher | ร้าน Leader & Register |
| Accession date | 260820 |
| Barcode | F068113 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Jirawan 0820 |
| ผู้วิเคราะห์รายการ | Jirawan 0820 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/08/2020 | 2400.00 | HF 5415 D55A 2018 | F068113 | 13/09/2023 | 27/08/2020 | General Book |