The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott [book]

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Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Description: xix, 458 p. ; 23 cmISBN:

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How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
New rules of marketing and PR

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Contents:

How the web has changed the rules of marketing and PR

Web -based communications to reach buyers directly

Action plan for harnessing the power of the new rules

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Notes	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.1265 S36N 2015 (Browse shelf(Opens below))	Available		F066737

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Includes index

How the web has changed the rules of marketing and PR

Web -based communications to reach buyers directly

Action plan for harnessing the power of the new rules

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