Phranakorn Rajabhat University Library

The new rules of marketing & PR : [book] how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Scott, David Meerman

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / [book] How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly New rules of marketing and PR David Meerman Scott - Hoboken, New Jersey : John Wiley & Sons, Inc., 2015 - xix, 458 p. ; 23 cm.

Includes index

How the web has changed the rules of marketing and PR Web -based communications to reach buyers directly Action plan for harnessing the power of the new rules

9781119070481


INTERNET MARKETING
PUBLIC RELATIONS

HF 5415.1265 / S36N 2015

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