The new rules of marketing & PR : (Record no. 182665)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170324105210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170303b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119070481 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | S36N 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 221807 |
| Personal name | Scott, David Meerman |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of marketing & PR : |
| Remainder of title | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
| Statement of responsibility, etc. | David Meerman Scott |
| Medium | [book] |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | New rules of marketing and PR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 458 p. ; |
| Dimensions | 23 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. วิทยาลัยนานาชาติ. หลักสูตรนานาชาติ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How the web has changed the rules of marketing and PR |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Web -based communications to reach buyers directly |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Action plan for harnessing the power of the new rules |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 37301 |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | วิทยาลัยนานาชาติ / A.Yuanfeng Cai |
| Publisher | ร้านเมดชายน์ บุ๊ค / ซื้อ พย. 2559 ครั้งที่ 1 / งาน SPU Library Day 2016 |
| Accession date | 2220317 |
| Barcode | F066737 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat |
| ผู้วิเคราะห์รายการ | niparat |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 03/03/2017 | 960.00 | HF 5415.1265 S36N 2015 | F066737 | 21/03/2017 | 03/03/2017 | General Book |